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Privacy Policy

Our Commitment to Privacy

7thDrive Pty Ltd (“we”, “us”, or “our”) is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you engage with our vehicle hire services.

What Information We Collect

We may collect the following types of personal and sensitive information:

  • Identity information – Full name, date of birth, residential address, driver licence details, passport (if applicable)
  • Contact details – Email address, phone number
  • Payment information – Credit or debit card details, billing address
  • Hire records – Vehicle type, hire dates, odometer readings, location data
  • Driving documentation – International Driving Permit (if required), driving history
  • Driving documentation – International Driving Permit (if required), driving history
  • GPS data – Collected through tracking devices in our vehicles
  • Surveillance data – In-vehicle footage where applicable
  • Infringement data – Traffic fines, tolls, parking violations

How We Collect and Retain Information

We collect your information when you:

  • Make a booking online, over the phone, or in person
  • Provide identification and driver licence details
  • Make a payment or bond transaction
  • Operate a 7thDrive vehicle (GPS tracking)
  • Communicate with our customer service team
  • Are involved in an incident, breakdown or claim

We may also receive relevant data from:

  • Roadside assistance providers
  • Toll authorities or traffic enforcement bodies
  • Insurance agencies
  • Law enforcement and government departments

Data Retention:

We retain your personal information for twelve (12) months after the conclusion of your last vehicle hire, unless required by law to keep it longer. After this period, your information will be securely destroyed or anonymised.

Cookies and Website Analytics

We use cookies and analytics tools on our website to improve user experience and monitor performance. This may include:

  • IP address, browser type, and version
  • Pages visited and time spent
  • Device and operating system
  • Referral sources (e.g. Google, social media)

Cookies can be disabled via your browser settings, but doing so may affect site functionality. Analytics tools (such as Google Analytics) help us optimise the website for future visitors.

Why We Collect Your Information

We collect and use your personal information to:

  • IProcess bookings and payments
  • Verify your identity and driving eligibility
  • Enforce rental terms and conditions
  • Manage vehicle hire, returns, and security bonds
  • Respond to incidents or insurance claims
  • Monitor vehicle location and usage (via GPS)
  • Comply with applicable laws and regulations
  • Process fines, tolls or other charges during the hire

GPS Tracking and Vehicle Monitoring

All 7thDrive vehicles may be fitted with GPS tracking devices. These are used for:

  • Location monitoring
  • Safety and emergency response
  • Security and theft prevention
  • Ensuring compliance with hire restrictions

By hiring a vehicle, you consent to location tracking during the hire period.

How We Store and Protect Your Information

We take reasonable steps to protect your information from unauthorised access, misuse or loss, including:

  • Secure servers and encrypted databases
  • Limited internal access based on job role
  • Secure destruction of outdated records
  • Regular security reviews and audits

By hiring a vehicle, you consent to location tracking during the hire period.

Disclosure of Personal Information

We may disclose your information to:

  • Payment processors and financial institutions
  • Roadside assistance and towing providers
  • Toll and traffic enforcement authorities
  • Insurance providers or claims handlers
  • Police or government agencies (if required by law)
  • Third-party service providers acting on our behalfers

We do not sell your data to third parties for marketing.

Overseas Data Transfers

Where we use cloud-based platforms or services that may store data overseas, we ensure reasonable safeguards are in place, in accordance with the Privacy Act.

Access and Correction

You can request access to the personal information we hold about you, or request corrections if the information is inaccurate or outdated.

Email: info@7thdrive.com.au
Post: [Insert Company Address]

We will respond within 30 calendar days, in accordance with the Australian Privacy Principles.

Access and Correction

If you have concerns about how we’ve handled your personal information:

Contact us at info@7thdrive.com.au

If unresolved, you may lodge a complaint with the:

Office of the Australian Information Commissioner (OAIC)
1300 363 992
www.oaic.gov.au

Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website. Material changes will be clearly noted.

Contact Us

For questions or concerns about your personal data, please contact us:

Email: info@7thdrive.com.au
Phone: +61 431 172 082
Website: www.7thdrive.com.au